I was working on a brief for the SSPCA yesterday. I had to come up with a strategy to get into schools in Edinburgh and then devise a plan for the week. The goal of the brief was to get children involved in raising money for the SSPCA.
I came up with an idea for using a ‘doggy bag’ design that kids could get involved with. They would deposit money into them and then return them to their schools. We then came up with lots of other ideas that involved using the imagery from the ‘doggy bag’ on plaque’s around the school, quizzes and sets of stickers given to the children.